We design and curate toys that align precisely with your child’s developmental stage, month by month. Just the right tools for growth, right when they need them.
Play with purpose.
Our toys are beautiful, sustainable, and designed with intention—to nurture real skills like fine motor control, sensory awareness, problem-solving, and independence.
Parenting made simpler.
We make early childhood play effortless by delivering exactly what your child needs to thrive - plus expert guidance to give you confidence at every step.
Be Part of the Play
Join the Moloko Village — get play tips, parenting gems, and a discount on your first box.
With over a decade years in tech, policy, and startups, Yulia has led global communications, built regulatory and strategic partnerships, and secured multiple investment rounds. Yulia brings a sharp strategic lens to everything Moloko does—from brand to business model—always grounded in real-life parenting with her son Sascha, who keeps the mission personal (and the toy testing honest).
Yulia
`Co-founder
With 13+ years in product and sourcing, Armine has managed portfolios worth over ÂŁ100M a year and led development of high-performing product lines from idea to shelf. Armine is fluent in Mandarin and a master of communications and partnership relations. At Moloko she makes sure every toy meets our standards for quality, safety and is delivered to you at the best price. Every toy is being joyfully tested by her son Max.
Armine
Co-founder
Maria is a mum of two and an expert in early childhood development with over 17 years of experience. Maria holds a medical degree and a background in adaptive physical education, focusing on babies' motor, sensory, and cognitive growth from birth. Maria is Collaborative for Leadership in Ayres Sensory Integration (CLASI) certified and graduated an Israeli therapy school, trained in the FirstStep method. Maria is also an expert in Novokrinitskii school. At Moloko, Maria ensures every toy supports real developmental milestones—with care, science, and love behind every choice.
Maria
Infant Development Expert
Olga is a certified psychologist, business coach, and mother of three. She supports parents at every stage—from preparing for parenthood with confidence, to finding harmony between family and career, to navigating identity shifts after having a child. At Moloko, Olga brings a calm, grounded perspective to the emotional side of parenting—helping families thrive, not just survive.
Olga
Parenting Psychologist & Business Coach
Victoria is a certified expert in child nutrition, infant feeding, and lactation support. With multiple international certifications—including from Stanford University, Mary’s Academy (UK), and WHO/UNICEF-aligned training programs—Victoria helps parents navigate everything from breastfeeding to starting solids with confidence and care. At Moloko, Victoria ensures our guidance around nutrition and routines is grounded in science, empathy, and what real families actually need.
Victoria
Child Nutrition & Feeding Expert
Sascha is Moloko’s original product tester and an expert in throwing, mouthing, and occasionally sharing toys. He brings joyful chaos to every play session and reminds us daily why purposeful design matters.
Sascha
Chief Play Officer
Max takes his role very seriously—especially when it comes to dropping, chewing, and stress-testing every toy. He’s our in-house quality control and inspiration for products that truly work for curious toddlers.